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What is Cash Flow Engineering? – Control Your Cash Flow Now

What is Cash Flow Engineering?


Cash Flow Engineering: The process of actively managing a company to achieve consistent and predictable cash flow.



If you knew absolutely that every dollar you invested in your business would return $1.25, wouldn’t you continue to put as much as you could into it?  That’s what Cash Flow Engineering allows you to achieve.

Have you ever wondered why one business is successful and another, in the same market and with the same resources, fails? It has little to do with experience, management style or ‘a good accountant’. Rather, the secret of success – reaching one’s full financial potential – has everything to do with planning for and maintaining cash flow.

The reality is that the #1 problem for most businesses is lack of cash flow: cash for growth; cash to invest in sales and marketing and cash to pay yourself and your employees more.

Cash Flow Engineering

This is where cash flow engineering becomes so important. Cash Flow Engineering is a new way to look at your business – a realistic way to value the time, energy and money you invest in it and what you should get back from it. When it comes to numbers, you have to know what to look for, when to look for it, how to interpret them and what the implications of those numbers are so you can take your business to the next level.

Cash flow engineering is a unique process that integrates automation, key business data and knowledge of the three main areas of your business for the sole purpose of driving cash flow. With cash flow engineering, every dollar you spend is viewed as an investment, and every investment produces a predictable return.

The three main areas we address in Cash Flow Engineering are:

  • Marketing and Sales
  • Operations and Organization
  • Financial Management


On this site you’ll find:

  • Tutorials that will explain the concept of Cash Flow Engineering
  • Training programs you can subscribe to that will lead you on your Cash Flow journey
  • Free Resources – articles and videos that you can learn from
  • Tools that will help you organize your business and create processes that will streamline your business and save you time, energy and money.

Most business owners won’t take the time to learn the simple processes of success. Most of them will ultimately (and needlessly) fail.  This website – and all of the time, attention and effort that went into creating it and the programs we offer – are created for and dedicated to the intrepid, dedicated entrepreneurs and business owners that are committed to achieving consistent, predictable and sustainable success, no matter what.




Jeff Prager                                                    Scott Stroud