Remember when you made that decision? Maybe it was a long time ago, or maybe you are still struggling with taking action. Either way, the passion you had is likely still palpable. But is it still as strong?
Now, move back to the present. You’re the owner of your own company. You’ve taken the action and made the commitment. What does your company stand for? What’s its purpose?
You will likely answer that question in a factual, non-emotional way: “Our business exists to provide X to Y.”
The purpose of your business is expressed in your Mission Statement. The Mission Statement describes your target market and the key benefit (or unique selling proposition) that you offer. It answers the questions:
But is that mission in alignment with your passion – the reason you started your company to begin with? That passion – what you want to do, become and accomplish – is described in your Vision Statement.
Vision statements are passionate, future-based and internally focused – they are meant to motivate, inspire, give direction to and unite your employees and team. The Vision Statement answers the question, “Where do I see my business going?” Your mission statement is externally focused. It is about your relationship with your customers, and answers the question, “Why does my business exist?”
Without a vision statement, you can lose your focus and stray from your passion. It’s not uncommon for a business to ultimately become something far different from what was envisioned at the start. For those that keep following their passion, that becomes something wonderful and exciting. But without a clear vision statement, one can lose control. And lack of vision is the destroyer of passion.
How to write a Vision Statement: http://www.cashflowengineering.com/how-to-write-a-vision-statement/
Scott Stroud has been marketing new homes since 1979. After being a builder and VP of Marketing for a major housing producer, Scott was a founder of Selling More Homes Media and BuilderRadio, and now Cash Flow Engineering, LLC. His is a marketing automation specialist and an Infusionsoft Certified Partner.